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About Magnetic
Why you need to choose for
Magnetic Nail Design
“Reaching the top is teamwork”
as Mey Liang founder of Magnetic Nail Design uses to say. This motto shows our aim to further professionalise the nail industry by cooperating with talented nail technicians worldwide. Our unique view in this respect is: Product Safety before Trends and Passion is the Key to Success.
Your trusted Dutch Market Leader
As Dutch market leader Magnetic Nail Design produces a wide range of professional nail products and by offering more than 3500 products a true One Stop Shop.
Not only are our products produced, registered and notified as required under the European Cosmetic Directive we also produce under the strict conditions of the ISO 22.716: Good Manufacturing Practises for Cosmetic Industry. This independent ISO certification was first granted to Magnetic Nail Design in 2012 and as such we were the first manufacturer of nail styling products to be accredited for working according this strict ISO protocol. A protocol demanded by the European Cosmetic Regulation.
Your safety our Mission
As product safety is of the utmost importance we take the “precautionary principle” as stated by the European Community very serious and therefore we choose product safety before trends. Our products are all intensively tested and critically looked at by independent and specialised consultants in order to guarantee optimal safety for you and your clients. This unique and long lasting cooperation has resulted in our unique position in the nail industry where your safety has become our mission.
Product safety, service and trusted quality come naturally within our organisation. By choosing Magnetic our core values will also become the basis of your enterprise.
Nail Talk Live: amusement for the nail technician
Next to the serious side of our business we also believe in the Dutch slogan “a day not laughed is a day wasted”. That is why 5 years ago we introduced the Nail Talk Live show in Holland. In these shows on Facebook and YouTube inspiration go hand in hand with education, innovation and amusement in order to give any nail technician the chance to further develop and improve her skills in creating nails. Over the years the Nail Talk Live show is broadcasted in several languages and a weekly E-Workshop was developed deepening specific topics and techniques. When you feel the passion for your profession you will certainly recognise our passion for nails in these shows.
Education is basic
Since the early days of Magnetic education has been at the front of our organisation and by doing so for a complete industry. Mey Liang, founder of Magnetic, her husband Jaap Steeman and a whole team of well trained educators are still on a daily basis looking to improve and renew the educational program of the Magnetic Nail Academy in order to fit the needs and wishes of nail technicians worldwide. In the mean time over 750 educators and over 120 distributors in more than 40 countries follow the Magnetic Nail Academy Method of Training.
The many faces of Magnetic
As a profession nail styling offers nail technicians a stage to show and grow their talents. Magnetic Nail Design over the years offered this stage to many creative talents from many countries. On a technical level but also in Nail Art we cooperate with inspiring educators to create, develop and direct important nail trends. This cooperation has strengthened our organisation and resulted in a concept of creative freedom for any nail technician that makes working in our industry the most beautiful and inspiring profession.
Creating Nail Art asks for a passionate and rewarding approach. Magnetic Nail Design from the beginning stirred up this passion with a broad collection of Nail Art products to be used not only by experienced nail technicians but also nail techs still developing their skills.
Magnetic is not based on stardom; we cooperate with many national and international educators and together they are the many faces of Magnetic.
Your partner in business
When Mey Liang founder of Magnetic started out, first as a nail tech, then an educator and distributor to finally creating her own brand magnetic Nail Design she decided on 1 issue and 1 issue only: The nail technician does the work and therefore should make the profit.
From that point on we consequently invested in efficiency, guaranteed performance and durability to insure that the products you use are reliable and safe to use still offering a realistic balance between price and quality.
Cooperating with Magnetic Nail Design by using our broad range of technical and nail art products ensures the success of your entrepreneurial efforts. Don’t forget Reaching the top is teamwork: let us be your partner in business as your success is our mission!
